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Manitoba soil conservationist joins SCCC Hall of Fame

Indian Head, Sask., April 6, 2006:

A long time Manitoba-based extension soil specialist, who has championed the conservation farming message for nearly 40 years, has been named to the Soil Conservation Council of Canada (SCCC) Hall of Fame.

Bob Bradley of Brandon, a retired agrologist who over a 36 year career with the provincial and federal governments and industry associations actively promoted soil conservation practices, becomes the 16th person inducted into the Hall of Fame since the award was established in 1990. Madame Odette Menard, a Quebec agricultural engineer, was the 2005 inductee.

"Bob Bradley is truly a deserving recipient of this recognition," says Eugene Legge, SCCC president and a farmer from Holyrood, Newfoundland. "Through his work with Manitoba Agriculture and PFRA as well as the Manitoba-North Dakota Zero Tillage Farmers Association and the Manitoba Zero Tillage Research Association, he has been instrumental in raising the awareness of hundreds of producers to the concepts and practices of soil conservation.

"His contribution through one-on-one contact with producers and local farm groups in organizing meetings, field demonstrations and producing manuals and other extension materials will be of value to farmers for generations to come."

Bradley, who was born and raised on a farm near Hazelcliffe, Saskatchewan., received his Bachelor of Science in Agriculture, majoring in soil science from the University of Saskatchewan in 1962.

After completing university, he served as a soils specialist and extension agrologist with Manitoba Agriculture in Brandon, served a two-year stint as a soil management specialist for the Tanzania-Canada Wheat Program in East Africa and later returned to Canada as an agricultural representative with Manitoba Agriculture in Minnedosa.

Bradley served 14 years as a soil conservationist with Agriculture and Agri-Food Canada's Prairie Farm Rehabilitation Administration (PFRA) in Brandon before retiring in 1998.

During his professional career, Bradley focused on soil and crop management, soil conservation and cropping systems that enhanced soil quality. That included encouraging and advising local groups with soil conservation projects, organizing and conducting extension meetings, field days and field tours, and serving as a technical advisor to soil conservation groups.

After retiring from government service, he served as executive secretary of the Manitoba-North Dakota Zero Tillage Farmers Association until 2002. He and his wife Faye continue to live in Brandon.

"Bob has received a number of awards over the years for his contribution to the soil conservation cause," says Doug McKell, executive director of the SCCC, headquartered in Indian Head, Saskatchewan. "He is one of the true pioneers of the soil conservation effort.

"He was instrumental in the formation of the Southwest Tree Service, an association that provided tree planting services to farmers in southwest Manitoba. He was part of the team which developed and published two zero-tillage manuals, and he played an important role in the organization and subsequent operation of the Manitoba Zero Tillage Research Association."

The SCCC is the face and voice of soil conservation in Canada. It is a national, non-governmental industry organization founded in 1987 to provide a non-partisan public forum for soil conservation.

For more information, contact:
Doug McKell, Executive Director
Doug McKell, Executive Director
Soil Conservation Council of Canada
Indian Head, Sask.
Ph.: (306) 695-4212